There are many examples of prevention that works the other way – it establishes the myths rather than questioning them or inspire to think outside the box. One example is campaigns encouraging people to say no to drugs. The message is underlined with the feeling that it is going to be so hard to continue to drink alcohol free drinks. Young people are encouraged to resist, refrain from, say no, and decline. A Fake Free campaign would rather be called "Continue to party freely".
Another common phenomena is "drug free discos" – for a group that to the larger part is already drug free. The adult organisers makes clear to all youth and kids that according to the norm a disco is not drug free. Warnings like "Do not use drugs, because you might end up not knowing what you are doing – anything can happen" clearly shows that anything is acceptable once you are under the influence of alcohol.
©2011 FAKE FREE
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